Website concept development
Developing a website concept is similar to designing a building in a virtual environment. The client gets the opportunity to plan in detail the appearance of their web resource, its functionality and structure, defining the user's path from the first acquaintance with a unique offer to performing a target action - be it a purchase of a product or other significant interaction.
What is it for?website concept development?
Goals and Target Audience
Before starting to develop a website, it is necessary to clearly define its goals and objectives. In the process of developing a concept, we analyze what goals you want to achieve (for example, increasing sales, information content, attracting visitors) and study the preferences of the target audience to create a convenient and attractive interface.
Search and analysis of competitors
Competitor analysis when developing a website concept allows you to understand industry trends, determine the target audience and identify the strengths and weaknesses of competitors by more than 40 parameters. The data obtained helps create a unique offer and website development strategy, providing the necessary functionality, content, blocks and style for successful differentiation and competition in the chosen niche.
Creating a website concept
We analyze your business niche and key competitors, study supply and demand, define the target audience and industry trends. We highlight the unique features of your brand and set the key goals of the site. At this stage, we develop the visual style, structure and functionality of the site, ensuring an optimal user perspective. Our high-quality concept becomes the basis for an effective online strategy.
Taking into account SEO requirements
For effective SEO, it is important to consider the requirements of search engines at the site development stage: ease of use, correct structure and navigation, URL optimization and H1-H6 headers. We perform SEO optimization as part of SEO support for a site during its development or subsequent promotion.
What will you get?
01.
A clear branding strategy and a clear vision of your image in the online environment.
02.
A custom design that reflects your brand and its values, helping you stand out from the competition.
03.
Optimized user interaction that takes into account the needs and expectations of the target audience, for maximum comfort when using the site.
04.
Efficient and intuitive navigation that makes it easy for users to find information.
05.
Adaptation of the website design and content to the needs and preferences of the target audience.
06.
Functionality to optimize website performance.
07.
Strategies for increasing conversion, taking into account the client's business goals and the characteristics of the target audience.
08.
Save time and resources with a clear action plan and a clear vision of the end result for more efficient project implementation.
How do we operate?
01. Audit and consultation
Initial stage: defining the goals and objectives of the future website. We conduct a consultation with the client and a preliminary analysis of the niche. During the communication with the client, we collect all the necessary data for further work
02. Preparation and presentation of the commercial proposal
We evaluate the work and draw up a commercial proposal (CP). The final cost of the work depends on how highly competitive your niche is, and how many worthy “rivals” will need to be analyzed
03. Development of the website concept
We compile a list of the top 10 competitors for popular keywords and conduct an analysis of more than 40 parameters. Then we create a site structure in the form of a mind map or table, describe the navigation in detail and develop a functionality plan. Our team develops the style of the site and designs the project in an easy-to-read form and taking into account your wishes
04. Providing the concept to the client
We present a ready-made website concept. Upon final approval, we develop a commercial proposal for the subsequent development of the website.
Order development website concepts
FAQ
Why is it important to study the target audience when developing a website concept?
Target audience analysis allows you to create a website that accurately reflects the interests and needs of users. For example, an inappropriate color scheme or style may not match the product or service being offered and may not evoke the right associations with the product, which may alienate the audience. Our goal is to increase the effectiveness of user interaction with the website, so we develop a web resource exclusively taking into account the needs of the target audience.
How does structure and navigation affect user perception of a website?
A high-quality and clear website structure, as well as convenient navigation, contribute to a better user experience, which is important for achieving final goals, such as purchasing or performing other target actions. The complexity of the site can scare off visitors and reduce the likelihood of completing target actions. Therefore, when developing a website concept, special attention is paid to the correct structure and navigation.
What are the benefits of a clear website concept for a business?
A detailed concept ensures that the brand is effectively presented, attracts the target audience and achieves goals, including increased awareness and overall profit growth.
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