SMM

promotion

your

business

Social media platforms are a significant source of traffic, especially among mobile users. Even without a click through to the website, a social media presence can help drive overall traffic.

Social networks facilitate the distribution of content among the target audience. Users actively share interesting and useful material with their contacts, which contributes to the natural growth of the brand's audience. Marketing in social networks also provides an opportunity to promptly and effectively inform customers about special offers and promotions. The combination of SMM and email marketing additionally helps to retain the attention of the audience and increase the effectiveness of marketing campaigns

Actively engaging with your target audience is an integral part of your social media marketing strategy. Given the significant amount of time users spend on social media (almost three hours a day), SMM is an ideal channel for direct communication with your customers. Social platforms allow brands to be where their audience is. In addition, social media marketing opens up unique opportunities for receiving feedback. Analyzing reviews, likes, comments, and other metrics allows you to understand the mood and needs of your audience. In case of problems or negative feedback, customers most often prefer to share them via social media, which gives you the opportunity to quickly respond, resolve conflicts, and retain customers, as well as attract new ones.

Social media provides ample opportunities to monitor customer satisfaction, track trends, and analyze competitors. Current industry news can serve as a source of inspiration for creating content and discussing with your audience. Regularly monitoring competitors’ activity helps you identify their strengths and weaknesses, which in turn helps you improve your own social media strategy.