Targeted advertising in Slovakia
In the winter period of 2023-2024, our company briefly collaborated with the CPA network shakes.pro, which is an aggregator of interesting and sometimes unique product offers. To attract an audience, we used targeted traffic from social networks Facebook and InstagramThe campaign was aimed at Slovakian market and is aimed at product promotion in the beauty and health niche.
- Work performed:
- Unique landing page
- Landing page localization
- Drawing advertising creatives
- A/B tests
Landing Page
The first thing we did was detailed analytics on Slovakia itself and other countries, where this offer is already in use. Based on the data obtained, Three landing pages were selected for testingIn the process of adaptation we are almost completely rewrote the texts And made significant visual changes, which improved perception and increased conversion. As part of this stage, we also compiled a mind map of three possible approaches to the target audience, which allowed us to more accurately target the preferences of different market segments. This approach ensured a more accurate match with local preferences and characteristics of the target audience, which is important for successful promotion in the beauty and health niche in the Slovak market and other target markets.
Advertising creatives
The second stage, taking into account our approaches and the landing pages already created, we began developing advertising creatives and texts for them. For each landing page, we created three creatives. Advertising a product in the men's health sector was particularly challenging, as Meta (Facebook, Instagram) has very strict requirements for such advertising. We had to be creative and resourceful to create materials that comply with the platform rules, but at the same time be understandable to our target audience. As a result, we were able to develop creatives that are effective brought our proposal to the right audience without violating Meta requirements.
A/B tests
The third stage was testing creatives and landing pages. For two weeks, we launched advertising for all creatives and all landing pages, while simultaneously tracking metrics using statistics. If advertising campaigns did not reach the target audience, they were turned off and new ones were created. As a result, the most successful landing page and two most catchy creatives, on which advertising was subsequently launched.
The testing results showed us which approach worked best in this geo for the target audience we needed. When the statistics (and the number of leads) started to fall, we edited creatives and changed input data in landing pages, which, as a rule, made it possible to restore KPIs.
Summary of the work
During the month and a half of our cooperation with this advertiser, we achieved significant results. ROI (Return on Investment) was stably maintained in the range of 50-70%, which demonstrates the high efficiency of our marketing efforts. During this period, we earned $5,460 and provided the advertiser with 285 requests to purchase the product. These metrics demonstrate not only the success of the campaigns we have conducted, but also our ability manage resources effectively and adapt to market demands.
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