Catalog website for Norwegian furniture manufacturer
Website development for a Norwegian furniture manufacturer Norbord.no was carried out with an emphasis on effective SEO promotion and user convenienceThe project started with detailed analysis of the niche and competitors, which made it possible to create strategically thought out structure. In the process of work was developed corporate identity, graphic elements were selected and implemented questionnaires for convenient selection and ordering of furniture. Particular attention is paid analytical tools and local SEOThe result was not just a web page, but a full-fledged marketing tool, focused on customer acquisition and business growth.
- Work performed:
- Branding
- Structure
- Design
- Semantics
- Product selection questionnaires
- Localization
- Advanced SEO
- Analytics systems
Planning, analysis and selection of semantics
The development of the website for the Norwegian furniture manufacturer Norbord.no began with detailed planning and niche analysis. At the preliminary research stage, a deep analysis of the market and competitive environment was carried out, and a semantic core for effective SEO promotion. The general concept of the site was also formed taking into account user behavior And client's business goals.
Structure and questionnaires for users
The site is based on thoughtful structure, aimed at user convenience and increasing conversion. During the work, a logical and intuitive navigation, and questionnaires have been developed for potential clients, allowing them to easily select and order furniture. Particular attention has been paid to adaptability and ease of use on various devices.
Design and selection of graphic elements
Based on the approved concept, a visual style, reflecting the uniqueness of the brand. Within the framework of this stage, a branding, in line with the company's philosophy, graphic elements have been selected to highlight the quality and aesthetics of the products. The interface is designed to be intuitive and convenient for the target audience.
Integration of analytical systems and registration in Google Maps
To ensure monitoring of the site's performance, analytics systems are configured. Connected Google Analytics, key events are set up to track user interactions. The company is registered in Google Maps, which contributes improving local SEO. Also, user behavior analysis tools have been configured, which allows for further optimization.
Summary of the work
As a result, a not just a website, but a powerful tool to attract customers and develop Norbord's business. The project was initially aimed at further SEO promotion, and the team of copywriters is actively working on filling it with content. Thanks to an integrated approach, the site combines convenience, aesthetics and functionality, providing the company with a confident presence in the digital space.
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