From an idea to a powerful AI platform
The development of RixAI has become a milestone for our team. a major technological challenge, in which we combined best AI models in one convenient service. Our goal was to create next level product, allowing users work with artificial intelligence without complex settings, subscriptions and integrationsWe have thought through every stage - from platform design and website development to marketing strategy.
- Work performed:
- Structure
- Design
- Payment systems
- Basic SEO
- Analytics systems
- Advertising on Reddit
- Marketing
Design and concept
From the very beginning, we aimed to create an innovative AI platform that will provide access to leading artificial intelligence models in one place. Analysis of existing solutions revealed key problems: users had to connect multiple services manually, purchase subscriptions to each platform separately, and understand API integrations. This made the job much more difficult, especially for those who use AI in everyday tasks.
To remove these barriers, we have developed flexible architecture of RixAI, which allowed to connect OpenAI, Anthropic, xAI, Google, Cohere, StabilityAI models and other industry leaders. We have implemented a system automatic request routing, which provides fast and efficient data processing, and also added the ability comparison of generation results between different AI models.
Website and user interface development
We paid special attention web interface development, striving to create convenient, clear and intuitive product. The design was developed in minimalist style, focusing users' attention on the key functions of the service. During the work, we focused on Optimize loading speed, which not only improved the user experience, but also had a positive impact on SEO promotion.
Additionally, detailed work was carried out on adaptation of the platform for mobile devices. We have provided correct display of all elements and convenient navigation regardless of the type of device. Also integrated systems for analytics and tracking user behavior to further optimize the interface and marketing strategies.
Development and integration of AI technologies
The main technical challenge was combining multiple AI models into a single ecosystem. We have developed multi-level API integration system, which allows automatically distribute requests, providing high processing speed. Particular attention was paid to stability of the platform, especially under high loads.
Additionally, we have implemented a wide range of AI tools, including text generation, image processing, code, audio and video work. Among the key functions:
- Convert text to speech, including more 300 voices in different languages.
- Audio to text, providing accurate transcription.
- Noise reduction and sound quality improvement.
- Create Music and Sounds with AI Composer.
As a result, the platform allows work with different types of content, eliminating the need to use additional services.
Marketing Strategy: Three Landing Pages for Advertising
To effectively promote RixAI, we have developed three landings, targeting different audience segments. We conducted an analysis of user needs and created different marketing approaches, testing which ones will give the highest conversion.
The first landing page is targeted at the audience, wanting to save moneyWe emphasized that One subscription to RixAI replaces dozens of separate subscriptions to AI services. Users receive access to all popular models, without overpaying for each one separately.
The second landing page was developed for tech-savvy users, which are important flexibility, power and ease of use. We have covered this in detail. platform functionality, pointed out unique integration system And the ability to quickly test different AI models in one interface.
The third landing page uses emotional approach, focusing on solving users' painWe emphasized that RixAI saves time, simplifies working with AI and eliminates unnecessary complexitythat users experience when using multiple separate platforms. This landing page focuses on how Artificial intelligence can become a convenient tool in everyday life and business.
Testing and launch
Before the official launch of RixAI, we conducted detailed testing all components of the platform. Particular attention was paid to functional testing, assessment productivity under load and analysis UX/UI design. We have eliminated the identified bottlenecks, which has significantly improved stability and convenience of the service.
After the launch, the platform immediately attracted the attention of users, receiving positive reviews for convenience, speed and versatility. We continue to analyze user behavior, optimize the system and add new features that make working with AI even more efficient.
Basic SEO Optimization
We carried out a comprehensive basic SEO optimization of the project, including the following activities:
- META descriptions and page titles are written.
- ALT descriptions for images on the site have been written.
- All META and ALT descriptions have been translated into 3 languages.
- All images on the site have been optimized to improve loading speed.
- Built-in Lazy Load function to speed up website loading.
- JavaScript scripts have been optimized: some scripts have been switched to lazy loading, which has significantly increased the speed of operation and page loading.
These measures have improved the search visibility of the site., ensuring its fast and efficient operation on various devices and in different language versions.
Integration of analytical systems: GA4 via GTM
To effectively monitor user activity and optimize marketing campaigns, we have implemented Google Analytics 4 (GA4) analytics system via Google Tag Manager (GTM). This allowed us collect detailed data on user behavior, including traffic sources, interface interactions and conversions.
GA4 provides deep analytics of user sessions, allowing us to track Key Performance Indicators (KPI) and identify points requiring optimization. Thanks to flexible event customization in GTM, we record important user actions, such as content generation, subscriptions and the use of various AI functions.
Additionally, the following was implemented: integration with advertising platforms, which allowed accurately track the effectiveness of advertising campaigns and adjust promotion strategies in real time.
E-mail Marketing: Building Automated Communications
An important element of interaction with users has become email marketing. We have developed automated letter system, focused on increasing user engagement and retention.
The platform has been implemented audience segmentation, which allows you to personalize the sending of letters depending on user status, activity and interestsThe main scenarios of e-mail marketing include:
- Welcome letters for new users with an explanation of the platform's capabilities.
- Trial End Reminders, encouraging the transition to a paid subscription.
- Newsletters about new features, updates and useful AI tools.
- Reactivation letters for users who have not logged into the service for a long time.
This strategy allowed increase subscription conversion, reduce user churn and maintain high levels of engagement. We continue to analyze campaign effectiveness and test new approachesto make e-mail communication as useful as possible for the audience.
What we created
RixAI has become unique AI solution, which unites all key models of artificial intelligence in one service. We have developed an intuitive and powerful platform, which frees users from the need for complex settings, subscriptions and integrations.
As a result of our work, our team created flexible and convenient tool, which offers:
Access leading AI models without API keys and complex connections.
Advanced content generation system including text, images, audio and code.
Flexible payment – subscription or pay-as-you-go model.
Fast and efficient processing of requests, even under high load.
Simple and clear management of AI technologies in one interface.
We continue active development of RixAI, implementing new AI capabilities and improving the platformOur goal is to make making work with artificial intelligence accessible, convenient and effective for all users.
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