Competitor Analysis Before Website Development
Competitor website analysis is a detailed study of the web resources of other companies offering similar products or services. This is necessary to identify effective strategies used by competitors in areas such as functionality, design, and website features that help achieve customer acquisition goals and increase conversion.
What is it for?competitors' website analysis?
Search for competitors
We perform a comprehensive analysis of your competitors' websites in search engines, paying special attention to those who occupy top positions for the most popular keywords. We consider both organic and advertising results to determine strategies that may be useful for our project.
Identifying trends and tendencies
When analyzing competitors' websites, we identify the latest trends in your industry and innovative approaches concerning both the website itself and your offer. We regularly recommend our clients to implement relevant solutions in their business, which helps to strengthen their competitive positions and maintain the demand for the brand as a whole.
Marketing strategy
We not only consult on website development, but also create comprehensive marketing strategies, where the website plays an important role as a key tool. Analysis of competitors' marketing strategies allows us to develop personalized approaches for your successful selection and attraction of the target audience
Adaptation to the needs of the target audience
Researching your competitors before developing a website allows you to determine which aspects and elements of your web resource attract the attention of your target audience. Based on this analysis, we will compile a list of recommendations for adapting your website to user needs and suggest ways to improve the overall level of customer satisfaction.
What will you get?
01.
A thorough examination of your current market position allows you to not only identify competitive advantages, but also clearly define your unique position in the industry.
02.
Studying competitors' marketing strategies and their promotion methods helps us develop effective marketing tactics aimed at attracting the target audience.
03.
Analyzing the strengths and weaknesses of competitors plays a key role in the website development process, helping us avoid mistakes and use best practices to achieve success.
04.
We evaluate design, structure, navigation, functionality and user experience to optimize our project.
05.
We identify key trends in the industry and identify innovations that may interest our target audience.
06.
Adaptation to changing market conditions is a key factor in sustainable business development.
07.
We focus our efforts on increasing competitiveness by developing strategies aimed at achieving this goal.
08.
We minimize risks through a deep understanding of market conditions and potential threats.
How do we operate?
01. Audit and consultation
Initial stage: defining the goals and objectives of the future website. We conduct a consultation with the client and a preliminary analysis of the niche. During the communication with the client, we collect all the necessary data for further work
02. Preparation and presentation of the commercial proposal
We evaluate the work and draw up a commercial proposal (CP). The final cost of the work depends on how highly competitive your niche is, and how many worthy “rivals” will need to be analyzed
03. Competitor Analysis
We audit competitors' websites on more than 40 parameters, identify their strengths and weaknesses. Based on the data we receive, we compile a list of recommendations for developing your future website, taking into account all the features and advantages of competitors' websites. Your website will be optimized even better!
04. Presentation of results
We present a ready-made competitor analysis and a list of recommendations for development. After approval, we work on a commercial proposal for creating a website
Order a competitor audit
FAQ
What technical aspects of a competitor's website might be useful to analyze?
From a technical point of view, we analyze in detail the URL structure, loading speed, security, technologies used, SEO optimization, site type and CMS used. We check the cleanliness of the code, the correctness of the functionality and other key parameters.
How does competitor analysis help you determine the best keywords for SEO optimization?
We conduct an analysis of key queries used by competitors using specialized services. This allows us to identify the most relevant and in-demand queries in the industry. However, in the case of a narrow niche or products with demand characteristics (seasonality or rapidly changing trends), these keywords may be irrelevant. We collect relevant key queries for your site as part of SEO promotion.
What is the purpose of conducting a competitor website analysis in the context of developing your own web project?
The main objective is to gain a comprehensive understanding of the market, identify competitive advantages and create a unique selling proposition that meets the needs of your target audience.
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