www.affirmway.com
Consultation on targeted advertising
As part of the service provided, a video consultation on targeted advertising was conducted. We have been cooperating with the customer for a long time, who will soon release a new application, and at the next stage we will take over the management of targeted advertising. Currently, SMM-boosting of Instagram and recruitment of subscribers is underway. The customer had no previous experience with targeted advertising tools in META (Facebook, Instagram), and the purpose of this consultation was to explain the basic concepts, such as studying the advertising account, key metrics, types of advertising campaigns And working with statistics. During the consultation, the following were also given: practical recommendations for launching advertising campaigns, which allowed us to successfully launch the first targeted advertising.
- Work performed:
- Studying the advertising account
- Exploring Key Metrics
- Study of RK varieties
- Learning to work with statistics
- Practical recommendations for launching an advertising campaign
Planning
Before the consultation, we checked with the customer whether he was familiar with the advertising account, whether the advertising account was already open, and based on the data we received, we compiled a list of topics that needed to be studied first. As a result of this preliminary work, a a detailed plan according to which we continued our cooperationThis plan allowed structure customer training, covering all key aspects of working with targeted advertising and ensuring gradual acquisition of necessary tools and metrics. So we created a solid foundation for further effective work.
Advertising account and main metrics
Next we proceeded to a detailed study advertising account interface and key metrics such as CTR, CPM, CPI, ROI and othersDuring the training we explained in detail how interpret these metrics correctly, what to look for when analyzing data, and how to use it to optimize advertising campaigns. Particular attention was paid to how these metrics can affect the overall effectiveness of advertising efforts. In addition, thanks to our expertise in this geo, we were able to provide the customer with valuable insights regarding approximate prices for advertising in the USA. This included analyzing current market conditions and providing recommendations on how to best allocate budgets to achieve the best results. All this knowledge and practical advice contributed to the customerβs in-depth understanding of the mechanisms of targeted advertising and laid the foundation for the successful launch and management of advertising campaigns in the future.
Statistics and recommendations
Next we proceeded to a thorough study statistics, which included setting it up, exporting data and providing recommendations for analytics. We explained how to configure various parameters to obtain the most accurate and useful information, how to export data for further analysis, and what analytical tools and methods can be used to interpret this data. These steps helped the customer better understand how effectively manage advertising campaigns based on the statistical data obtained, which is a key element for achieving success in targeted advertising. Also given were practical recommendations for working with the account and some life hacks, which can significantly simplify and speed up the work, increasing the overall efficiency of managing advertising campaigns.
Summary of the work
As a result, a person who had never run targeted advertising before and was not familiar with metrics, in a matter of hours I mastered the advertising account, basic metrics, working with statistics and Setting up advertising campaigns in the volume he needsNow he is able to launch ads yourself and, in the event of transferring this work to an agency, better and more deeply understand reports and evaluate the effectiveness of launched advertising campaigns.
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