Ads start showing on the day of the campaign launch, ensuring a rapid increase in website traffic. New websites that are not indexed by Google receive customers in the first days. With the right settings and optimal budget, ads occupy the first positions in search results, called "paid results".

To attract the target audience to the site, it is necessary to carefully set up an advertising campaign, taking into account many factors. Important aspects are: choosing a bid strategy and campaign goals, selecting keywords and negative words, determining geolocation, analyzing competition for keywords and creating high-quality ads. The success of launching a campaign directly depends on the quality of these settings.

During an advertising campaign, its effectiveness may change. In order for ads to constantly occupy top positions, it is important to promptly adjust the settings based on intermediate results. The main goal of optimization is to reduce the cost per click to increase the number of clicks with the same budget, increase the CTR (clickability) of ads, and increase conversions - target actions of users on the site, such as filling out applications, feedback forms, or making purchases.

Google contextual advertising goals can be varied, but most often our clients are interested in sales. To achieve conversion, it is not enough to simply attract a user to the site; it is important that the site is ready for advertising. This includes a user-friendly interface, accessible and attractive content, correctly selected advertising goals and bidding strategies, fast and smooth operation, clearly defined target audience parameters and the availability of the necessary tools for conversion, such as feedback forms, a shopping cart and a clickable phone number. Therefore, we often recommend that clients improve and prepare the site for advertising in advance.