Google Advertising Account Audit
Setting up contextual advertising in Google does not guarantee customer acquisition and successful sales. The efficiency of your budget directly depends on the correctness of the campaign settings. If the advertising did not pay off, attracted few target applications or did not bring results at all, it is necessary to conduct an audit of contextual advertising. We analyze in detail what your budget was spent on and why the campaign did not bring the expected results.
What is it for?advertising account audit?
Evaluation of effectiveness
We analyze the performance of advertising campaigns, evaluating their effectiveness by the number of conversions and ROI. This helps identify what works well and what needs improvement. Sometimes the problem of lack of conversions is not related to advertising, but to an inconvenient website. We offer a separate service for assessing the readiness of your web resource for an advertising campaign.
Troubleshooting
We look for and usually find weak points in campaigns, such as underperforming keywords, missing or incorrect number of negative keywords, low CTR, non-targeted traffic, and more. All this allows us to make recommendations and adjustments to improve results.
Budget optimization and cost reduction
We optimize your budget by eliminating costs for ineffective advertising elements and reallocating funds to more successful strategies. This helps reduce costs and get the maximum result from advertising with the available budget.
Improving the quality of advertising
We advise you on how to improve the quality of your ads based on your audience's needs and preferences. This helps increase click-through rates and conversions, which ultimately leads to increased targeted traffic to your site, increased customer engagement, and increased sales.
What will you get?
01.
Identifying issues and errors in campaign settings to optimize their effectiveness.
02.
Improve traffic quality by eliminating irrelevant keywords from advertising.
03.
Budget savings through identification of unnecessary expenses and optimization of campaign structure.
04.
Identifying weak points in the conversion funnel and proposing solutions to improve them, which increases conversion efficiency.
05.
Checking compliance with search engine standards and requirements, which guarantees high-quality ad impressions.
06.
Identifying new opportunities for business growth and development through advertising channels.
07.
Increase ROI by optimizing campaigns and identifying the most effective strategies.
08.
Personalized recommendations and strategies to improve the results of your advertising campaigns
How do we operate?
01. Preliminary audit and consultation
The first stage of the contextual advertising audit includes studying the business niche and analyzing the competition. Then a consultation with the client is held to collect the necessary data, such as the advertising goal, the optimal budget, the indicators that were assessed as low, and the number of launched campaigns with their landing pages. After clarifying all the information, we agree with the client on the date and time of the presentation of the commercial proposal for the contextual advertising audit.
02. Commercial offer
Having determined the approximate scope of work during the consultation, we develop a commercial proposal and present it to the client. During the presentation, we clearly demonstrate the methods we use in our work and demonstrate the results achieved. We also provide a list of upcoming works and announce their cost.
03. Audit of contextual advertising
We work with the advertising account, analyzing its structure, studying active and disabled campaigns, viewing statistics. We identify groups and ads with the least efficiency and determine the reasons why the ads did not work.
04. Recommendations
Based on the completed contextual advertising audit, we prepare a list of recommendations for optimizing both accounts in general and campaigns. We compile a detailed list of errors, explain their impact and provide recommendations for their elimination.
Order an audit of your advertising account
FAQ
I ordered a contextual advertising audit from you and received a list of errors and recommendations. What next?
Next, you need to fix the errors according to our recommendations. It may be necessary to completely rework the structure of the account and existing campaigns. You can do this yourself, but it is better to entrust the task to a specialist. The choice is yours - ask your specialist, who previously made mistakes, to revise the ad, or entrust this task to us.
What tools do you use to conduct contextual advertising audits?
Our main tool is the experience and professionalism of iLikeIT specialists. To speed up and automate the contextual advertising audit process, we use specialized services and tools. These tools help in collecting and analyzing keywords, budget planning, monitoring competitors, and much more.
What data do you need to work?
The most important thing is access to the Google Ads advertising account, which contains almost all the necessary information. We will also need access to the analytics systems on landing pages and data on real requests from advertising, including the income received. This will allow us to evaluate the effectiveness of contextual advertising costs. The more information we receive, the more accurate conclusions we can make about your advertising campaigns.
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