Contextual advertising in Google for your business
Contextual advertising is an effective type of online advertising, in which ads are displayed to users in accordance with their current requests and context. The main idea of contextual advertising is to display ads that best match the interests and needs of the user at a given time. If you are looking for reliable and experienced specialists in setting up contextual advertising, iLikeIT is your right choice. We will provide you with a professional approach and high results.
Google Advertising Account Audit
If your contextual advertising has not brought the expected results, we are ready to help. Our specialists will conduct a thorough analysis of your advertising account, including the structure of advertising campaigns, ad sets and ads. We will evaluate the current settings and identify the reasons for low efficiency. Based on the analysis, we will prepare detailed recommendations for optimizing your advertising campaigns so that you can achieve better results.
Read moreContextual advertising in Google
We will provide effective advertising with the ability to search for an audience in Europe, the USA, Asia and Latin America. We will find solvent clients for you and set up an effective advertising campaign in Google. We guarantee a stable flow of traffic to your site and the maximum number of clients within the recommended budget.
Read moreHow do we operate?
01. Research and Analysis
At this stage, we discuss the goals of the advertising campaign, define the target audience and identify key performance indicators. We conduct an analysis of the market, competitors and keywords to develop an optimal advertising strategy and tactics.
02. Planning and strategy
Based on the research results, a contextual advertising strategy is developed, a budget, key success metrics and an action plan are determined. Content and creatives for advertisements are created.
03. Setting up and launching a campaign
Advertising accounts are set up on contextual advertising platforms. Advertising groups are created and set up, keywords are selected, targeting and budgets are set up.
04. Monitoring and optimization
Once a campaign is launched, monitoring is performed to track performance and effectiveness. Data and metrics are analyzed and based on the results, advertising campaigns are optimized to achieve better results.
05. Reporting and analysis of results
At the end of the campaign, a report is prepared, including key metrics, achieved results and recommendations for future actions. The results are analyzed, the strengths and weaknesses of the campaign are identified, and a strategy is developed for further improvement of the effectiveness.
06. Further cooperation and optimization
Based on the experience and results gained, further optimization of advertising campaigns is carried out, taking into account changes in the market, current trends and audience needs.
If you already have advertising accounts and previously launched contextual advertising did not produce results, iLikeIT specialists will audit the advertising account, identify problems and provide recommendations for improving campaigns. We will be glad to see you among our regular customers!
Contextual advertising – how does it work?
Now we will briefly tell you about the essence of contextual advertising. The mechanism of its action is as follows:
- Selecting keywords. First, the advertiser or our specialist selects keywords or phrases that are related to the product or service. These keywords are used to determine the context in which the ad will be displayed. For example, if a user enters the keyword “buy red scooter”, he will be shown not only organic results (sites that occupy high positions due to SEO), but also paid ones – your advertising.
- Auction. When a user enters a query into a search engine or visits a website, the contextual advertising system launches an auction between advertisers whose keywords match the query or context. Not only you are promoted by specific keywords, but also your competitors. The task of a competent iLikeIT specialist is precisely to ensure that your ads win the auction and are shown in the first places.
- Display ads. After the auction, the system selects the most relevant and profitable ads and displays them on the search results page or website. We create ads exactly so that they match the user's request.
- Pay per click or impression. Advertisers pay for every click on their ad (CPC – cost per click) or for every thousandth impression (CPM – cost per mille), depending on the chosen payment model. And the model, in turn, is selected taking into account the advertising goals.
- Monitoring and optimization. We monitor campaign performance, analyze clicks, conversions, and other metrics to optimize ads and improve their performance.
Contextual advertising allows advertisers to reach their target audience at the moment they are actively searching for information or products, making it one of the most effective Internet marketing tools.
PRICES FOR SERVICES
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Advertising account audit from 150 €
We will analyze your advertising account and campaign settings to identify the reasons for the ineffectiveness of contextual advertising. Then we will provide recommendations for optimizing settings and increasing the effectiveness of advertising
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Contextual advertising from 400 €
You will receive maximum coverage of your target audience, high levels of interaction, significant increase in conversions, optimal use of your advertising budget and regular reports on the results.
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FAQ
How do I choose the right keywords for my ad?
Our experts will help you identify the most relevant keywords and phrases related to your product or service to ensure maximum effectiveness of your advertising campaign.
How much does contextual advertising cost?
The cost depends on the payment model (CPC or CPM) and the budgets set for the campaign. We work with you to determine the optimal budget and ensure the best results.
How is the effectiveness of an advertising campaign tracked?
We regularly monitor results, analyze data on clicks, conversions and other metrics to optimize and improve the performance of your ads.
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