Advertising account audit
We are often approached by clients who previously set up targeted advertising on their own or ordered it from intermediaries, and it either partially paid off or did not pay off at all. Stop wasting your budget! Trust your advertising account to the specialists of the iLikeIT marketing agency. We will conduct a detailed analysis, identify the causes of inefficiency and offer solutions to improve advertising campaigns.
What is it for?advertising account audit?
Analysis of structure and metrics
We conduct a detailed analysis of your advertising account and existing campaign statistics to find out how campaigns, groups and ads are structured and distributed. We evaluate key advertising performance indicators, such as click-through rate, conversions and ROI. We identify campaigns, groups and ads with the lowest indicators for their subsequent optimization.
Analyzing settings and finding errors
We review existing advertising campaigns and analyze the correctness of the settings to determine whether the chosen strategy meets the goals and objectives of the campaign, whether the target audience has been selected correctly, whether campaign testing has been performed, whether audience data has been collected using a pixel, whether ads have been optimized, and whether creatives and other elements have been designed correctly.
Landing Page Analysis
We carefully analyze the website pages or accounts that ads lead to to determine whether the content matches the content of the ads and creatives, ensuring that customers can find the information they need. We evaluate how informative the landing page or account is, check for additional information about the purchase, delivery, and terms of cooperation. We also pay attention to optimizing readability and usability so that the structure of the page or account is intuitive.
Optimization plan
Based on the audit, we draw up an optimization plan and provide recommendations on the size of the advertising budget, choosing the correct advertising goal and bid strategy, changing the structure of the advertising account, determining key parameters of the target audience, optimizing advertisements and creatives, as well as many other aspects to improve the effectiveness of advertising campaigns.
What will you get?
01.
You will receive a detailed analysis and assessment of the current state of your advertising campaigns.
02.
Identifying issues and shortcomings in your advertising settings and strategy that prevent you from achieving your goals.
03.
The ability to increase efficiency by optimizing advertising campaigns after an audit.
04.
Improving traffic quality by eliminating the causes of attracting low-quality visitors.
05.
Budget optimization for more efficient distribution of advertising funds.
06.
Identifying new opportunities to improve advertising campaigns and attract target audiences.
07.
Receive advice and recommendations on how to improve your advertising strategies and tactics.
08.
Increase your knowledge to better understand how Facebook Ads works and optimize your advertising campaigns.
How do we operate?
01. Audit and consultation
The first stage of the META advertising account audit includes an analysis of the business, niche and competitors. Then we conduct a consultation with the client to clarify the necessary information. During the consultation, we discuss the goal of the advertising campaign, the budget, the indicators by which the conclusion was made about the inefficiency of the campaign, the number of launches and the pages to which the advertising led. After collecting all the information, we set the date and time for the presentation of the commercial proposal.
02. Commercial offer
Having determined the approximate scope of work during the consultation, we draw up a commercial proposal and present it to the client. At the presentation, we clearly demonstrate our working methods and their results, provide a list of works and their cost.
03. Advertising account audit
We perform an audit of the advertising account, studying current and stopped campaigns, analyzing statistics and identifying the least effective ads. Then we identify the reasons for the insufficient effectiveness of advertising.
04. Recommendations
Based on the completed audit of the advertising account, we prepare a list of recommendations for optimization. We provide a detailed list of errors in the account structure and campaign settings, as well as recommendations for their elimination
Order an audit of your advertising account
FAQ
What does the "Advertising Account Audit" service include?
Advertising account audit from iLikeIT agency specialists includes a comprehensive analysis of the account structure, covering the number of campaigns, their groups and settings. We evaluate the effectiveness of campaigns by analyzing the number of leads, coverage, clickability and other indicators. We also check the use of key audiences by geographic, interests and social characteristics, budget strategies, creatives and much more.
Why do you need an advertising account audit?
If you have already launched targeted advertising, but it did not bring results or the costs did not pay off, it is likely that something is wrong with the campaign. An advertising account audit will help identify problems. By studying the advertising settings, we detect bottlenecks and identify opportunities for optimization. This will increase the effectiveness of current campaigns, avoid budget losses and create a basis for a long-term advertising strategy. In addition, you will get an outside perspective with a detailed report, which will be extremely useful for further work.
What will I get from this service?
Auditing allows you to improve targeting accuracy, enhance ad quality, optimize your budget, and increase your impact on your target audience. As a result, your advertising campaigns become more effective and your advertising costs more rational. In simple terms, your advertising will not only pay off, but also bring in significant profits.
Π ΡΡΡΠΊΠΈΠΉ 
English 
Norsk bokmΓ₯l