Brand Identity
Brand identity plays a key role in attracting attention and demonstrating its uniqueness and advantages over competitors. Creating a corporate style is a strategically important stage in brand development, making it easily recognizable and valuable to consumers. Do you want your company to become a household name, like Xerox or Coca-Cola? Trust the creation of a unique identity to our team of professionals from iLikeIT.
What is it for?identity?
Recognizability
Identity helps to create a unique and easily recognizable brand image that stands out from the crowd, is easy to remember, and is associated with your niche and the company as a whole. This helps consumers quickly identify your products or services among many competitors.
Emotional attachment
We create emotional impressions that arise when in contact with a company or product, forming the client's positioning in relation to the brand. Visual elements of graphic content evoke certain associations and emotions, establishing an emotional connection with the brand.
Differentiation
Corporate identity distinguishes your brand from competitors and is communicated through various channels and media, such as logos, websites, catalogs, business cards, and other materials. These style-forming elements ensure your companyβs recognition and create a unified identity in the eyes of potential customers when they interact with your brand.
Strategic focus
A high-quality corporate identity based on graphic and color solutions strengthens brand loyalty, increases conversion at all stages of sales and increases average revenue per customer (LTV). Attention to detail and the experience of iLikeIT specialists strategically expand the potential of your brand in the long term.
What will you get?
01.
A unique identity that reflects your company's values, mission and unique offering.
02.
An attractive logo design, color palette and fonts that will help you stand out from the competition.
03.
A professional company image that inspires trust among customers and enhances brand perception.
04.
A consistent style and image for all marketing materials, creating a cohesive visual impression.
05.
Increase brand awareness among the target audience and attract more customers.
06.
Adaptation to different platforms and formats, ensuring effective use of identity in various channels.
07.
Support marketing campaigns to ensure a consistent style and visual consistency.
08.
Increasing brand value in the eyes of customers and partners, which increases the company's competitiveness in the market.
How do we operate?
01. Consultation
At this stage, the most important tasks are to identify the clientβs request, discuss his vision of the future corporate style, and determine needs and ultimate goals.
02. Research and Analysis
At this stage, we study competitors and the client's business niche, delve into work processes to achieve maximum results. We also identify stereotypical visual solutions in order to avoid them at the concept creation stage.
03. Concept design
Development of two concepts for the brand's corporate style. Presentation of the concepts to the client, followed by selection of one of them. Discussion of the selected concept and clarification of the client's opinion on the need for changes.
04. Expanding the chosen concept
We improve the chosen idea and bring it to its final form, fill all the brand identity media, approve and transfer it to the client.
Order the creation of brand identity
FAQ
What elements does brand identity include?
Brand identity includes elements that work together to create a unique visual identity for a company. A logo is one of the most recognizable symbols of a brand, often represented by a graphic image or a word mark, sometimes a combination of both. The choice of color palette becomes characteristic of the brand and maintains a unified style in visual materials, influencing the emotional perception of the brand. Unique fonts set the style of text for logos, headlines, websites, and advertising materials, ensuring unity and harmony in the visual image. Graphic elements, illustrations, and the style of photographs used in advertising and on the website play a key role in creating a specific atmosphere and associations with the brand. A common graphic style and design solutions are applied to advertising, packaging, websites, and other materials to ensure uniformity and recognition of the brand in the market.
Could the identity be changed in the future?
Yes, brand identity can be adapted and revised in accordance with changing market requirements and the development of the company. Usually, changes in corporate identity occur gradually and smoothly so that customers do not notice sudden changes and maintain stability in their perception of the brand. However, in certain situations, it is useful to conduct a radical redesign of the corporate identity.
What factors influence the cost of developing an identity?
The cost of developing a brand identity depends on several key factors, such as the number of corporate identity media used, the amount of work including various identity elements, and the project timeframe. These aspects determine the final cost and resource requirements needed to successfully implement the project.
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