Creating a Landing Page
A landing page is a one-page website designed for the rapid promotion of individual products or services, announcing upcoming events, or drawing attention to major promotions and special offers. The main purpose of a landing page is the prompt collection of user contact information or direct sale of a product.
The structure, design and content of the website play a key role in achieving this goal. They should be designed in such a way as to maximally engage the user and encourage them to perform the target action - whether it is leaving contact information or purchasing a product.
CMS, Design, Content, Promotion
Selecting CMS
To begin with, we select a content management system (CMS) that will best suit the goals set. The simplest and fastest option is Tilda. If the landing page is subsequently planned to be turned into a multi-page site, the best choice will be WordPress. If you plan to expand the site to a full-fledged online store, it is advisable to consider specialized CMS for e-commerce, such as Opencart and others.
Custom design or template selection
Since the landing page takes up only one page, we recommend developing a custom design. This will allow your landing page to stand out from other similar one-pagers. In addition, custom design solutions allow you to create accent blocks that are ideal from a marketing point of view to attract customers' attention to key aspects of your offer. We also work with ready-made templates and can adapt them to the needs of your brand, ensuring uniqueness and compliance with your style.
Structure and content
Our experienced internet marketers will help you create the perfect landing page sales structure and prepare text and graphic content specifically designed to promote your product or service. We will provide contact capture forms and design your offer in such a way that potential clients themselves want to leave their details, showing interest in your product.
Launch and promotion
After the landing page is created, we offer further services for its promotion. The most frequently used fast and effective methods are contextual and targeted advertising. Since we will be thoroughly informed about your product, we will be able to accurately determine the target audience and direct advertising directly to your potential customers.
What will you get?
01.
Attractive design that helps increase conversion and attract the attention of potential customers.
02.
Focus on increasing conversion, effectively generating leads and increasing conversions.
03.
Optimized for fast loading, improving usability and reducing visitor churn.
04.
Adaptive design and correct display on all devices, which significantly improves user experience.
05.
Ease of use for both visitors and administrators, ensuring ease of interaction with the site.
06.
High target orientation makes the landing page an effective tool for marketing campaigns.
07.
Analytics and reporting with easy tracking help you optimize your marketing efforts.
08.
Fast deployment compared to a full-fledged website allows you to quickly launch a marketing campaign.
How do we operate?
01. Audit and consultation
The first stage of work is studying the business segment and analyzing the competition for a deep understanding of the tasks set. Then we organize a call with the client, during which we clarify all the details for drawing up a brief for creating a landing page. This includes defining the goals of the landing page, the necessary functions of the site (such as collecting applications, contacts, the ability to register and pay), as well as choosing between developing based on a template or creating a unique design from scratch. After filling out the brief, we agree on further steps with the client and schedule the next meeting.
02. Preparation and presentation of the commercial proposal
At the second meeting, we present a commercial proposal (CP), developed on the basis of the completed brief. Also, at the client's request, we can develop a website concept - this is our separate service. The concept and presentation of the CP will help the client understand what work will be done and what the landing page will look like.
03. Creating a landing page
We start developing the website by creating a design or adapting a template, and proceed to work on the functionality and content. We carefully work out the structure of the landing page and fill it with content. If SEO optimization is required, we carry out this process in parallel with the main development as part of a separate service.
04. Testing, presentation, technical support
After creating the landing site, we conduct multiple tests and make the necessary adjustments. Then the finished web resource is presented to the client. We also offer information and technical support to ensure stable operation of the site and regular content updates. Upon request, we create and provide the client with instructions on how to work with the site in the admin panel.
Order landing page creation
FAQ
How will this help my business?
A well-designed landing page can sell no worse, and even better, than a multi-page website. It is created to achieve one specific goal - be it selling a product, collecting contact information, or another action. The landing page is focused on one key message, which makes it a powerful tool for achieving your business goals. For example, if you want to draw attention to a promotion, sell off leftovers, or promote a specific product, a landing page allows you to focus on this offer. Unlike a banner on a general site, which can get lost among other elements, a separate landing page supported by an advertising campaign effectively attracts the target audience and directs it to perform the target action.
How exactly does a landing page sell?
An effective landing page should include an attractive design, a clear and compelling offer, trustworthy texts, clear calls to action (CTAs), and forms for collecting data. An optimized interface and fast page loading are also important aspects. In addition, active promotion is necessary to make your target audience aware of the landing page’s existence.
How to choose the right style and design for a landing page?
It depends on the nature of your business, your target audience, and your advertising campaign goals. Our experts conduct a thorough analysis of your brand, helping you choose an aesthetic that expresses your uniqueness and attracts only potential customers.
How will I know if my landing page is effective?
We measure website performance through conversion analysis, time on page, call to action clicks, heat maps and other metrics. We provide detailed analytics reports so you can evaluate your landing page performance.
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